|Brand Essence Articulation Method - Spotlight Creative Group Inc.|
For sustainable results, step into Spotlight’s B.E.A.M.
or Brand Essence Articulation Method
What is BEAM?
The Spotlight Creative Group B.E.A.M. is a step-by-step process of investigation that helps uncover the essence of your brand, pinpoint what makes you irresistible to your best customers, identify key gaps, and provides the foundation for a branding, strategy and marketing program that supports sustainable business growth.
What’s involved with BEAM?
BEAM requires that we: listen actively; gather knowledge from you, your team and your customers; distill the insights; and put the learning into action.
We pay attention to key areas including:
What is the result?
Overall, your company has tools to help it be more effective, efficient, sustainable and growing. You'll have a more compelling, distinctive look, tone, image and personality, combined with actionable steps you can take to ensure your branding and marketing are based on an integrated and authentic view of your company. Typically, innovative business strategies and tactics evolve from the process as well. A powerful trio!
Give us a call 919-817-8141 today to put the Spotlight BEAM to work for you.