For sustainable results, step into Spotlight’s B.E.A.M. 

or Brand Essence Articulation Method

What is BEAM?

The Spotlight Creative Group B.E.A.M. is a step-by-step process of investigation that helps uncover the essence of your brand, pinpoint what makes you irresistible to your best customers, identify key gaps, and provides the foundation for a branding, strategy and marketing program that supports sustainable business growth. 

What’s involved with BEAM?

BEAM requires that we: listen actively; gather knowledge from you, your team and your customers; distill the insights; and put the learning into action.

We pay attention to key areas including:

• Business & Team: We interview the owner/management team to clarify your business model and structure, what drives your team, your culture and values, and what gaps may need to be bridged. You’ll never find a generic survey to fill out, though we do have our own guide to ensure nothing gets forgotten.
• Customer: Examining your customer contact points, customer data (in some cases, this means first assembling the customer data), and looking at customer segmentation to understand audience dynamics. We’re frequently able to spot opportunities that you may be too close to see clearly;
• Competitive: While we’re not fans of reactive branding and marketing, understanding your take on your competitive situation, and adding our own take on it, helps minimize unpleasant surprises.

What is the result?

Overall, your company has tools to help it be more effective, efficient, sustainable and growing. You'll have a more compelling, distinctive look, tone, image and personality, combined with actionable steps you can take to ensure your branding and marketing are based on an integrated and authentic view of your company. Typically, innovative business strategies and tactics evolve from the process as well.  A powerful trio! 

Give us a call 919-817-8141 today to put the Spotlight BEAM to work for you.