High search engine rankings are a smart way to increase your qualified online leads, but achieving them can be tricky! Part art and part science, optimizing for search is a matter of knowing what terms your specific market segments use when they're searching for the information you provide, and matching the content you put online to those terms.
I know that if we've differentiated someone's business well, and they continue to be well connected to their customers' (and prospects') needs and interests, we'll also have a much easier time developing the unique content they need to rank highly in search. In some categories, however, there is so much great content already available -- sometimes millions of pages worth -- we all have to dig much deeper to develop fresh solutions, new angles, and innovative tools that others will want to share, or brainstorm other ways to get the top relevance scores that will put you at the top of Google and other search engines. Online leads will flow more easily from there.
If that sounds like the situation you're in, a terrific post in Search Engine Land today may give you some good food for thought (though of course you can also call us, too!). THe article highlighted several key components of helping customers find you in search results, including:
- the current thinking on which factors are most important for helping you appear in search engines (courtesy of SEOmoz), and
- 7 ideas for helping you stand out in a crowded market.
And for more, practical, info here in the Raleigh area: You might also want to attend our Smarter Lead Generation training seminar on March 17 from 10-Noon at Team Nimbus in N. Raleigh. At just $25, this is likely to be the best investment you've made on your leads this year.
Read more about Smarter Lead Generation on our Eventbrite page. Though we'll focus a good deal on helping you succeed with paid search, know that the strategies we'll teach you for keyword selection and understanding your market apply just as well to increasing your online leads by achieving high search engine rankings on the organic side, too!